Adapt | Flexible Messaging for Wholesale Operators
The challenges facing operators today are varied and complex but one of their overriding concerns is the difficulty in trialling and
launching new personalised, sticky and revenue generating services to an ever more demanding and segmented customer base.
Adapt is an optional extension to Traffic Control, Openmind Networks’ multi-protocol message router. Traffic Control uses functionality
implemented in the Adapt module to allow operators to implement new applications in-house or using trusted service providers. Operators
can thereby ensure that state of the art, revenue generating services and applications are readily available to their subscribers.
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Adapt provides an open API (compliant with J2EE, JEE5 and IBM’s WebSphere) for easy development of new services with third parties to deliver consumers a much more personalised content experience. Operators have the
ability to reduce churn and increase revenues with new custom applications built at internet speeds.
Key Features
Triggered Visibility and Control
Adapt provides 100% visibility and control over any messaging data that is intercepted or routed through the network via its triggered application interfaces.
Application Intelligence
A registered Adapt application can gain control over all request and response PDUs at all stages in the lifecycle of an in-flight message, and can do so for many underlying technologies without requiring specific domain
knowledge of the protocol.
Prioritised Application Control
Applications accessing the message flow are assigned a priority by Adapt so that message distribution, and therefore message control is deterministic. Adapt allows flexible configuration of the prioritised order in which
applications are passed a message – and the way applications are informed of the outcome of a message termination.
Multiple Application Interfaces
The Adapt API is complaint with J2EE, JEE5 and IBM’s WebSphere. Operators who have adopted these standards throughout their network can expose message flows to their application providers via the standard interface.
Message Filtering
Adapt can provision application specific data to filter incoming network messages so the application only receives messages it has an interest in.
Bearer Protocol Independence
Adapt delivers messages up to applications irrespective of the underlying protocol used.
Extensive Industry Protocol Conformance. Protect conforms to the following standards:
- SMS - MAP, SMPP, OIS, CMID, UCP
- MMS - MM1, MM3, MM4, MM7
- IMS - ISC, SIP SIMPLE
- SIGTRAN - SUA, M3UA, SCTP
Key Benefits
- Design, deploy and manage innovative applications and services that drive revenues.
- Increase revenues by capturing market demand quickly with Adapt’s speed to market for new services.
- Reduce churn and refine retention strategies with new custom applications built at internet speeds.
- Operators can profitably target subscriber segmentation models with perishable and sticky services and applications.